Comments on: Tips for Nonprofits – Meme

By: Joe Dolson

Joe Dolson — Wed, 08 Oct 2008 22:26:47 +0000

You’re absolutely right — the transparency of how a donation is actually spent is critical. I wasn’t really trying to be that thorough, since the goal was really just to offer a single tip, but managing donations in general is a major issue for any nonprofit organization.

Thanks, John!

By: Big John

Big John — Wed, 08 Oct 2008 19:58:16 +0000

Excellent tips. I think that many non-profits are not as transparent as they could be. The tips you have outlined here are grat. But, they do not address some of the real concerns that many people have about donating to many non-profits. Transparency in terms of where the money is going is as important as to status and other ansiliary things.

By: Steve

Steve — Thu, 22 May 2008 06:31:36 +0000

I think non-profits can learn so much from each other and blogging or utlizing meme’s is a wonderful way to do that! I think an exchange of ideas and knowledge would have helped many of these non profits grow and improve their services.

By: Joe Dolson

Joe Dolson — Tue, 18 Dec 2007 16:05:58 +0000

So the whole “fund-raising” issue is very clouded; nonetheless, one of the key points above is about disclosure. Regardless of the reason for your fund-raising, you should always make a point to disclose information about why you raise money and what you do with it.

Non-profit organizations are very diverse: but I feel that it’s universally true that when accepting donations of any kind, there are certain rules they should follow in the disclosure and personal privacy realm, at the very least.

By: Robert Wellock

Robert Wellock — Tue, 18 Dec 2007 16:00:50 +0000

It depends by what you mean by donations we don’t ask for monetary donations. However, we do raise money for other charities even though we are a non-profit ourselves.

By: Joe Dolson

Joe Dolson — Sun, 16 Dec 2007 23:35:17 +0000

It may not be perfectly accurate to say that all non-profit organizations in the United States are specifically focused on fund-raising; but it’s certainly reasonably accurate to say that most of them are willing and ready to accept donations.

I know very little about the laws governing or defining a non-profit organization in Australia, but in the US it covers a very wide range of possibilities.

I would say (cautiously) that there are no organizations in the US who’s official function is “about fund raising.” Fund raising is the means by which the organizations get the funds to accomplish their actual missions, whatever those may be.

Gaining support, communicating information — - these are the ultimate purposes of the organizations. But, at least in the United States, fund raising is usually necessary in order to be able to accomplish these missions. Perhaps Australian organizations have better community or governmental support.

I can’t and won’t speak for all non-profits; but I’ve never worked with one which did not actively pursue donations at some level.

By: John Faulds

John Faulds — Sun, 16 Dec 2007 22:23:10 +0000

A nonprofit’s website, ultimately, has the same needs as any other online business: to convert visitors into “purchasers�?, or, in this case, donors.

I don’t know if non-profits have a different status in the US than they do in Australia, but over here they’re not necessarily about fund raising. In fact I’ve done two sites this year - one for a national church association and another for a local junior tennis organisation - whose sole purpose is to get information about what’s going on within their respective bodies out to the public.

By: Joe Dolson

Joe Dolson — Wed, 12 Dec 2007 15:55:55 +0000

That’s a very good point, David: saying thank you is pretty damned important.

Mike - I’m certainly fully aware that the management of a non-profit can make or break the value of that non-profit. There are organizations out there where only a few cents from every dollar donated actually acts to support the target audience, and that’s something well worth researching.

But, to some degree, that’s an issue which goes beyond what I was trying to discuss. Full and absolute disclosure of financials and management particulars is something we may want to know, but I’m not certain that publishing it on your public web site is necessarily something I’d recommend, however valuable it may be. Discovering the overall value of an organization you wish to donate to simply has to lie on the shoulders of the donor, at some level.

Let’s face it: the organizations which abuse your donations aren’t going to come out and say “give us money, we’ll use it to buy a new yacht.”

By: Mike Cherim

Mike Cherim — Wed, 12 Dec 2007 15:00:04 +0000

I don’t know what to add, Joe. But I do have an up-coming article that may be applicable in making a reference mention. Having been elected to the board of directors of a non-profit organization in my past, my outlook on the operation of non-profits in slightly skewed. I won’t go into details, but it changed my impression realizing it’s the management not the legal status that makes an organization worthy. In some cases, a non-profit is nothing more than a legal way to bury money so you can keep the books at zero come year’s end.

A good point to consider about soliciting donations is that it must be marked accordingly (as you noted, Joe). One is not allowed to seek “donations” if not a non-profit without a lot of back-up justification to legalize it. To avoid this, seek “contributions.” It’s weird, I know, but the law is weird.

@David: 100% agree. The acceptance of my money and taking action is not thanks enough. I like to get a very short letter of acknowledgment. This can be as easy as them clicking reply to the (vendor’s) PayPal notification with a simple “Thank you.” That’s what I normally do when someone contributes to me for my form etc. It’s not an unreasonable request.

By: David Zemens

David Zemens — Wed, 12 Dec 2007 12:56:56 +0000

Your idea is a good one, Joe, but I would like to expand it one step further.

Aside from making it easy to donate, make certain that you have procedures in place to say “Thank You” to those who do make a donation.

A few months ago our local newspaper printed a story about a local animal rescue league who did great things, on few dollars, to help make certain stray and homeless animals found a good home. My wife suggested we make a donation, which I did using their website and their online PayPal donation form.

Needless to say, other than receiving the standard PayPal advisory about a money transfer, I never received one note of thanks from the animal shelter. Don’t get me wrong, we donated to help the animals and would have done so even if we knew beforehand that a “Thank You” was not forthcoming. That being said, everyone likes to be told their actions were welcome and needed.

My advice to all non-profits accepting donations is simple: Always say Thank You!