Search Engine Friendly vs. Search Engine Optimized

The links between accessibility and search marketing are frequently explored: creating a universally accessible website has a number of significant benefits for search marketing. After all, many of the features which make a website accessible (using text instead of images, ensuring the ability of non-visual tools to fully access content, etc.) are also characteristics of a website which has been optimized for search. However, there’s a huge difference between search engine optimization and search engine friendly. What most accessible developers […]

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Why Usability Belongs At the Top

Cre8asite Forums, where I’m a moderator, is a community which always puts usability at the top of the totem pole. Although perhaps principally known as a search engine marketing resource, the members of the forum consistently take usability into consideration whenever possible. This has popped up a couple times recently — first, Kim Krause Berg, the owner/founder of Cre8asite and sole proprietor of the usability consultancy The Usability Effect, was asked about her focus on usability by Mike McDonald of […]

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Where’s WCAG 2?

By which I mean, what is currently going on in the world of the next generation of web content accessibility guidelines? It’s been almost a year since I wrote on the feelings against WCAG 2 when it was initially bumped to a “Last Call Working Draft” — so it’s worth addressing what’s been happening since then. First of all, WCAG 2 is still in the “Last Call Working Draft” stage, according to the Web Accessibility Initiative. There was never any […]

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Amazon.com working with the National Federation of the Blind

In a press release on March 28th, Amazon announced that they will be working with the National Federation of the Blind to promote and improve accessibility in web technology. This is a valuable step, since Amazon.com itself has been rather a poster child for the lack of accessibility in e-commerce. It’s also worth noting that Amazon powers the technology behind the Target website which is currently the focus of a National Federation of the Blind sponsored lawsuit. The services powered […]

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IBM Building Accessible Multimedia Browser

IBM, a company which has long had a strong commitment to accessibility, is in the final stages of developing a new accessible web browsing product with a focus on multimedia. From “IBM Helps Blind ‘See’ Video, BBC News: Using the A-Browser, a vision-impaired person can control media content by using predefined shortcut keys, rather than having to look for the control buttons using a mouse. The browser also allows video to be slowed down, speeded up and can accommodate an […]

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