Best practices: keywords in alt attributes

This is certainly a subject that I’ve covered before — in fact, it’s something I would hardly choose to cover yet again if it didn’t continue cropping up as an important issue. The use of text in alt attributes is an extremely sensitive subject. Today, the good folks at SEOmoz published an extensive article documenting their statistical findings on web site ranking factors, as gathered from the data in their LinkScape analysis tool. It’s a good article, and demonstrates some […]

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Taking a holistic view of SEO in parts.

A couple years ago, I wrote an article addressing the differences between working in a search engine friendly manner and working on search engine optimization. That article talked extensively about what is included in optimization which is not necessarily a part of being search engine friendly. Shari Thurow, a well-respected researcher in the search engine optimization and usability realm, suggested that separating the two concepts is, in fact, ridiculous. Well, that may be. However, I think that it’s crucial to […]

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Web Accessibility is not SEO

There are numerous articles pointing out the business advantages of accessibility. Many of these reflect the similarity between accessibility and SEO. However, despite the close technical relationship between the needs of disabled users and the technical requirements of search engine optimization, the fact remains that the two goals are not the same, are not equivalent, and do not reflect the same ultimate goals. At their hearts, web accessibility and SEO are focused on optimizing different aspects of your web site: […]

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Speaking on Web Accessibility

Giving a talk is an interesting experience. In this case, with a time limit of 15 minutes, the biggest challenge was figuring out what I had time to cover. With a subject like web accessibility, I firmly believe that every aspect is critical — anything I leave out is something that somebody needs to know. But it’s 15 minutes. You can’t really be effective if you try and cover the entire scope of a subject in 15 minutes. The first […]

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Web site Tune-up: 8 Quick Checkups

Perfecting a web site is a long and involved process. There’s no getting around the fact that if you want every aspect of your site to be right — accessibility, search optimization, and just all-around pizzazz, you’ve probably got some significant work to do. However, that’s not to say that there aren’t things you can check quickly and efficiently to make sure you’re not making some of the more egregious errors! Here are 8 speedy checkups (in no particular order) […]

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