On June 18th, 2008, I’ll be speaking on a panel at Search Engine Strategies Toronto discussing Accessibility, Usability and SEO along with Jane Motz Hayes of WebFeat and Chris Adams from Lyris, Inc.. If you want to learn more about how accessibility and SEO cooperate (and how badly- or unwisely-performed SEO can hinder the accessibility of your website) come to Toronto in June!
Continue reading “Speaking at SES Toronto 2008” »Tag: seo
Tagging your meta descriptions
A while ago (actually, quite a while ago,) Raj Krishnan of the Google “snippets” team posted a very interesting article on meta descriptions at the Google Webmaster Central blog. One of the key points was about “tagging” your meta description. The meta description doesn’t just have to be in sentence format; it’s also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This […]
Continue reading “Tagging your meta descriptions” »Search Optimization, Accessibility, and Images: Best Practices
One common suggestion concerning the search optimization of images is to use the alt attribute to place keywords relevant to the image contents. I really loathe this. If it was an amazing, perfect, incredible search optimization technique which would bring absolutely fantastic traffic I still wouldn’t recommend the technique. Appropriate alt attributes are one of the most critical areas for the user experience of screen reader users — using them inappropriately is a great way to give this section of […]
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