Category: Search Marketing

Speaking at SES Toronto 2008

May 15, 2008

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Topics: Search Marketing.

On June 18th, 2008, I’ll be speaking on a panel at Search Engine Strategies Toronto discussing Accessibility, Usability and SEO along with Jane Motz Hayes of WebFeat and Chris Adams from Lyris, Inc.. If you want to learn more about how accessibility and SEO cooperate (and how badly- or unwisely-performed SEO can hinder the accessibility of your website) come to Toronto in June!

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Tagging your meta descriptions

November 19, 2007


Topics: Search Marketing.

A while ago (actually, quite a while ago,) Raj Krishnan of the Google “snippets” team posted a very interesting article on meta descriptions at the Google Webmaster Central blog. One of the key points was about “tagging” your meta description. The meta description doesn’t just have to be in sentence format; it’s also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This […]

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Google Protection gets a Boost

September 15, 2007


Topics: Search Marketing.

Google has officially secured (pun intended) a deal to buy Postini, an Internet security and compliance software maker. It’s a necessary step if Google wants to have any realistic chance of breaking into the enterprise space with their Google Apps packages — security is a major concern for any business; and some specialized knowledge to find and fill those security holes will be very welcome. This acquisition is a huge step towards serious competitiveness with local applications. Google’s announcement on […]

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September 14, 2007

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Topics: Search Marketing.

And what a stupid move. The shift for from an information portal to a social media site? Infinitely logical, great way to build on old traffic and renew the site for the “Web 2.0” audience. Building the site, making it somewhat popular, then shifting it off to an unknown domain? Not so clearly logical. Re-branding is a common enough thing to do. Companies frequently engage in that kind of activity when their brand is suffering — either the product […]

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The Brilliance of Natural Linking

August 25, 2007

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Topics: Search Marketing.

Oh, linking is a wonderful thing. Building natural links is a fantastic way to build your business. If you have a serious web site, which has something serious and valuable to offer, then every single link you build is a whole network of opportunities. A crappy link, on the other hand, artificially developed, is nearly the opposite. It’s a healthy approach to think of your link network as a living, vibrant creature. Links grow by themselves. You do need to […]

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