A new service using data from Alexa, Competitious provides an interface for managing your information resources about the competition. It sounds like a pretty exciting possibility for search marketing: organize your resources and keep a close tab on the services, popularity, traffic rank, and buzz surrounding your fiercest competition.
Although it is, essentially, a fairly simple interface for tracking competitive information which is easily available, the ability to push all that information together is certainly a worthwhile service. From a consultant’s perspective, it’s worthwhile because you can create multiple projects to track: keep your eyes on each client’s area at a glance.
Naturally, my first thought is about adding more features: for example, tracking ranking reports using your selected keyword list and checking against your competitors’ ranking. I know, I know…ranking reports are practically worthless. However, knowing how your own search performance holds up against your competitors’ is still valuable: and this would be a relatively easily automated tracking tool.
It’s interesting: I know perfectly well that Alexa data is practically worthless by itself. However, between a set of sites all in the same market (say…competitors), the relative performance data may still convey some usable information. It’s not the numbers you need to look at: it’s the relationships.