Untargeted Marketing from “Article Chief”

November 2, 2006

Topics: Search Marketing.

Today, I received a very exciting letter from the contact form here. I mean, “exciting”. It starts off like this:

Hello,

I visited your website today and noticed that you can benefit from more original content.

I can easily make your web site more successful by adding hundreds of web pages to your site with fresh, original content. It’s an easy formula for success: More web pages with great content attracts lots of visitors that generate profit for your website.

Forget about spending hours upon hours writing content for your website or paying hundreds of dollars for a professional writer.

My service can help.

Well thanks, Article Chief, for that enlightening information. I had no idea that my website was lacking in original content. I mean, here I thought that I’d been writing new and unique content for the last 10 months!

If this was actuall submitted by hand, I would say this is badly mistargeted marketing.

However, it’s equally likely that it was actually submitted automatically: so in reality, it’s untargeted marketing. Spam. As spam goes, it’s pretty legitimate: it’s well written, it’s got a name attached to it, and it’s provided contact information (email.) But, like most spam, it’s also entirely irrelevant to my needs. And, because it’s been so badly mistargeted, the end result is that I’m reading this blog post – providing negative information about Article Chief and their marketing practices which will now be available indefinitely online.

Providing a spam service requires spam marketing, I guess. If you are selling a service which nobody really wants, you just need to market widely in order to have a chance to sell anything. Frankly, you’d be better off coming up with a legitimate business model.

Article Chief offers webmasters 300 pages of content each month for $29 per month. I immediately note that the first and second paragraph specify “original content” – but when it comes to statements explicitly about what the service offers, the word “original” is no longer present. Suspicious, isn’t it? Rather than reselling hundreds articles every month, why not spend your time writing a few pages of truly original writing and sell your services as a professional copywriter? Instead of spending your effort on untargeted marketing efforts, work on building a professional reputation: truly market yourself and your services rather than preying on unsuspecting webmasters.

Thanks, Article Chief: but I’m afraid I won’t be requiring your services.

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