In WP to Twitter version 3.3.1, I’m adding a control to extend the allowed length of your Tweets using WP to Twitter. This post is to explain that feature, because as much as there’s been a lot published claiming that Twitter has expanded posts to 280 characters, that’s not strictly accurate.
Strictly accurate matters a lot in programming, even if your actual experience using Twitter might seem exactly right. As a result, it’s going to be a little while before WP to Twitter gives you exactly the experience you might expect.
What has Twitter done?
Apparently, they’ve shifted to a weighted counting configuration based on unicode point ranges. If that makes clear sense to you, congratulations! You probably already know what’s going on and can stop reading now.
However, if you’re like the rest of us humans, it’s not entirely crystal clear.
Twitter no longer has a maximum number of characters where all characters are equal to one unit in the count. Some characters have greater weight in counting. While the weighted allowed length for your Tweet is 280 characters, the actual number of characters may not be.
The character weighting is crucial because the character limit is tied to the characters you actually use in your Tweet, *not* to some arbitrary setting in your account. Mixed language Tweets, in particular, are impossible for me to predict right now.
What have I done?
I have no way of knowing how many characters you are able to use in a Tweet. Everybody can use at least 140; the highest density languages still have 140 characters available.
I’ve left the default value at 140, but added a setting where you can change your limit in the admin. You are free to use 280; and for languages not using CJK (Chinese, Japanese, and Korean) alphabets, you will probably be mostly able to take advantage of all of your available characters.
But you might need to tweak that value, and I don’t currently know what usage might cause that.
For most of you, this probably won’t be a problem. However, as I know that I have a significant installation base in Japan, I can’t just globally change the allowed values without causing big problems.
In general, the exact parameters of how I assess the number of characters that can be sent in a specific Tweet seems to be a bit murky, so at this time I can’t commit to a final solution.
David L; September 10, 2020 at 11:29 am
A good explanation of weighting here: https://onlineunicodetools.com/count-unicode-characters
Karl Schurmann; April 13, 2019 at 5:18 am
Thanks for that brilliant explanation. Could have started with, if you use the Roman alphabet you good to go, lol, but very well laid out explanation.
Joe Dolson; October 23, 2018 at 9:46 am
Thank you! Twitter’s app approval times are not speedy. But it does give you the advantage of avoiding middle-men!
Rodney; October 23, 2018 at 5:48 am
Hi, I finally started using this today after Twitter took their sweet time (a week) to approve me. I have the setting to 280 but it seems to max out at 128 still. It’s no bigger as I’ll drop the title and go #tags# #post#.
Just though I’d say hi and thanks for the plugin. I was going to use dlvrit.com but I can’t stand middle-men and their 10 free posts a day limit.