Moving a step beyond the text or image split, Google is now providing the option to use video in their contextual advertising programs. This new video ads will be Click-to-play, allowing the user to have control over whether they actually want to see the video. (None of those invasive semi-transparent Flash advertisements!) The complete announcement at the Adwords Blog provides detailed information. This could open up a whole new marketing campaign style with Google Adwords – viral video marketing has, […]
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Google Transit + Google Local
One of the more interesting programs in development at Google, to me, is their Transit Trip Planner. Using essentially the same interface as Google Local, the planner is so far only available in Portland, Oregon, although there are discussions about an expansion to Toronto. This program has barely any relevance to search, right now – but I can foresee possibilities for some handy integration with Google Local. One question that frequently occurs for me, as a regular user of public […]
Continue reading “Google Transit + Google Local” »Google’s battle against the forces of Evil
The resolution of Google’s well-publicized dispute with the United States Department of Justice is now well-known – and Google won. At least, mostly won. Google’s official blog post on the matter states very clearly that they were successful – "Judge tells DoJ "No" on search queries". Google has been spared the need to provide millions of search queries to the government. However, they have not been spared entirely. They will still be required to supply 50,000 URLs from their index […]
Continue reading “Google’s battle against the forces of Evil” »Google results confusing? I don’t think so.
I just read a post from Search Engine Watch which discusses concerns over confusing results at Google. The issue centers around a complaint by English footballer Ashley Cole concerning a Google mid-page search refinement suggesting a search for the phrase "ashley cole gay" as a refinement for "ashley cole" searches. Danny Sullivan writes this up as a confusion coming from Google’s frequent shifts in results pages as they continually experiment with various search refinement tools. Personally, I’m not clear how […]
Continue reading “Google results confusing? I don’t think so.” »More Tools for Google Sitemaps
Google Sitemaps were a great idea when they launched. Then, they added some great new features. The new keyword analysis tools were a nice addition! Now, they’ve announced more new features for the Sitemaps tool. Included in these features are some very interesting query stats – they’ll now show you the top position your site has achieved for the specific query terms that turned up your site. No longer a simple list of terms in a referral log – you […]
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