Statistics are an unending struggle for internet marketing. Understandably, clients always want some hard facts to demonstrate that their money isn’t going to waste – but what numbers do you give them? Web site traffic statistics are famously variable in interpretation. Since no traffic service has a handle on the actual statistics for all website traffic, the numbers are usually based on particularly selective data sets. Rand Fishkin gave his detailed report yesterday on Alexa and Hitwise data, comparing them […]
Continue reading “Reporting on Search Marketing Statistics” »Category: Search Marketing
Comment Spam Marketing
This blog receives very little comment spam. This has a lot to do, I’m sure, with the fact that all comments are moderated. There’s very little motivation to spam a blog which is using comment moderation – after all, it’s not terribly likely that your cialis/viagra spam post will be making it through my very-human filter. Every once in a while, however, I do receive some kind of comment which is very suggestive of spam – in the form of […]
Continue reading “Comment Spam Marketing” »Drawing in your Visitors
Language is an important aspect of optimizing a website. In many cases, the way you pitch your sale is far more important than what you’re saying. You can’t avoid the issue – making certain your visitors understand and remember your site is absolutely critical. Kevin Potts, of GraphicPush, wrote the other day about making a prospective client remember your pitch. In it, he points out that you can use fancy words, politically savvy speech, and all your business expertise to […]
Continue reading “Drawing in your Visitors” »The Future of Search Engine Watch
It’s hard to resist writing about a piece of news like Danny Sullivan leaving Search Engine Watch. Danny is one of the "founding fathers", so to speak, of the search marketing industry – and Search Engine Watch was his brain-child. Although the activities at Search Engine Watch – blogging, article-writing and forum discussions – will continue forward under new management, the absence of Danny’s characteristic voice will certainly be noticed. I’m far from the most qualified to write about this […]
Continue reading “The Future of Search Engine Watch” »Aggregated Content: Spam or Service?
Yesterday, Tim Converse wrote a very interesting article discussing the “>challenges of discerning the difference between quality aggregation of content and spam. This task can be a major challenge for search engines – what baseline decides the difference between a resource like Google News and your average feed scraper? Google news provides excellent, high-quality results and has stringent requirements for news providers. Average feed scrapers scrape, well, whatever they can find. But can an algorithm tell the difference? Tim notes, […]
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