You don’t get much better than Danny Sullivan’s article on July’s comScore figures. The article provides a fantastic overview of search engine statistics on the whole, comScore’s figures in specific, and makes a valuable point about the care it’s necessary to take when looking at any interpreted statistical data. Read the report yourself, then decide whether Google has actually lost "market share" – and, more importantly, whether it even matters! Do not put faith in what statistics say until you […]
Continue reading “Don’t Put Your Faith in comScore Statistics” »Category: Search Marketing
How (not) to understand Search Engine Marketing
Well, first, read a particular August 20th article supposedly on search engine optimization. Done? Well, I hope that in your reading, you managed to ignore a good chunk of what was said. Although in principle the article was positive about the importance of search engine marketing, it does manage to completely miss the point. Take statements such as: If you sell widgets, for example, you are going to need plenty of content with the word ‘widgets’ in it, said Murray. […]
Continue reading “How (not) to understand Search Engine Marketing” »Reciprocal LInking’s Dying Breath?
From Patrick Gavin and Andy Hagans’ Link Building Blog comes this interesting hypothesis. Backed up with Patrick’s personal statistics showing 2600 sites approached with 133 reciprocal links accomplished, one is bound to suspect that reciprocal links are a dying custom. And good riddance. Patrick says that he’ll take any link he can get; and I’ll agree with that. But I certainly won’t give a link just to receive the exchange. Why don’t I like reciprocal links? Reciprocity is an admirable […]
Continue reading “Reciprocal LInking’s Dying Breath?” »Listening to Matt Cutts
So, it’s taken me awhile, but I’m finally listening to these famous video clips from Matt Cutts, and trying to draw some kind of conclusions. Basically, as far as I can tell so far, he’s not suggesting anything really surprising. It’s essentially a beginner’s guide to Google’s search guidelines presented via video. Why is Matt doing this? There have been a number of discussions about the value of these videos, and one big criticism has been that he really doesn’t […]
Continue reading “Listening to Matt Cutts” »Catching Up with Cloaking
The title of this post is, for lack of a better phrase, a joke. Really, there is no catching up from a month away from search engine news. I’ve done my fair share of prioritizing and I’m still left with a mountain of extremely interesting writing to read and the firm knowledge that more will be published tomorrow. As I said, there is no catching up. So, rather than attempting to catch up, I’m just going to jump directly into […]
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