A couple years ago, I wrote an article addressing the differences between working in a search engine friendly manner and working on search engine optimization. That article talked extensively about what is included in optimization which is not necessarily a part of being search engine friendly. Shari Thurow, a well-respected researcher in the search engine optimization and usability realm, suggested that separating the two concepts is, in fact, ridiculous. Well, that may be. However, I think that it’s crucial to […]
Continue reading “Taking a holistic view of SEO in parts.” »Tag: sem
Web Accessibility is not SEO
There are numerous articles pointing out the business advantages of accessibility. Many of these reflect the similarity between accessibility and SEO. However, despite the close technical relationship between the needs of disabled users and the technical requirements of search engine optimization, the fact remains that the two goals are not the same, are not equivalent, and do not reflect the same ultimate goals. At their hearts, web accessibility and SEO are focused on optimizing different aspects of your web site: […]
Continue reading “Web Accessibility is not SEO” »Speaking at SES Toronto 2008
On June 18th, 2008, I’ll be speaking on a panel at Search Engine Strategies Toronto discussing Accessibility, Usability and SEO along with Jane Motz Hayes of WebFeat and Chris Adams from Lyris, Inc.. If you want to learn more about how accessibility and SEO cooperate (and how badly- or unwisely-performed SEO can hinder the accessibility of your website) come to Toronto in June!
Continue reading “Speaking at SES Toronto 2008” »Tagging your meta descriptions
A while ago (actually, quite a while ago,) Raj Krishnan of the Google “snippets” team posted a very interesting article on meta descriptions at the Google Webmaster Central blog. One of the key points was about “tagging” your meta description. The meta description doesn’t just have to be in sentence format; it’s also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This […]
Continue reading “Tagging your meta descriptions” »