Adam Lasnik on Duplicate Content

December 18, 2006

No Comments

Topics: Google.

One phrase which was repeatedly emphasized during the first couple of days at SES Chicago was “If you have questions about duplicate content, Adam Lasnik is speaking at a session dedicated entirely to that discussion.” This frequently came at the beginning of Q & A sessions following a series of speakers who talked about any aspect of search indexing. Just a hunch, but I suspect the intent was to reduce the number of people asking questions about duplicate content during […]

Continue reading “Adam Lasnik on Duplicate Content” »

Arguing about Page Rank

November 16, 2006

1 Comment

Topics: Google.

It’s inevitable when dealing with search marketing clients that the question of PageRank will be raised. PageRank is one of the best known and most widely recognized site status metrics which is easily accessible to the lay site owner. It’s not, however, a particularly useful metric, and can, in fact, be highly misleading. How do you inform your clients of the truth about PageRank? You can’t take the easy out. Just telling your client, authoritatively, that “PageRank is not a […]

Continue reading “Arguing about Page Rank” »

Big news for Google Sitemaps

November 16, 2006

No Comments

Topics: Google.

‘Cuz it’s not just Google, anymore. From Andy Beal, Google, Yahoo, and MSN are now supporting a common XML (eXtensible Markup Language) sitemap protocol – with a slight version increment to Sitemaps 0.9 and a brand-new .org: http://www.sitemaps.org. Sitemaps.org, although certainly having little-to-no visual connection with Google, seems to still be hosted by Google, per the 404 error (hey, I went looking for http://www.sitemaps.org/sitemap.xml – it wasn’t there.) This is pretty fair, given that the joint use of the Sitemaps […]

Continue reading “Big news for Google Sitemaps” »

Intellectual Property, Search Engines, and the Law

September 25, 2006

3 Comments

Topics: Google.

It seems that copyright infringement is a chronic complaint against search engines – and, to be honest, particularly against Google. At least from a news perspective, Google is the only search engine ever suspected of infringing copyright despite the minor detail that their engine does behave more or less the same way as any other. Regardless, the recent successful Belgian lawsuit has brought a number of interesting issues to mind. The burden of copyright prevention is in no way a […]

Continue reading “Intellectual Property, Search Engines, and the Law” »

Preferred Domain Changes in Google Sitemaps

September 12, 2006

No Comments

Topics: Google.

I can’t help it; I’m still calling Google Webmaster Central "Google Sitemaps". What can I say? It’s more defining of the function to me. Webmaster Central theoretically encompasses a broader set of functions than just the Sitemaps – however, most of the issues I ever address have more to do the Sitemap functionality. However, that’s off the topic for this post. What I actually intend to write about it Google’s recent changes to the preferred domain feature in Sitemaps. Previously, […]

Continue reading “Preferred Domain Changes in Google Sitemaps” »