The standard way I tend to view the search world is that Google offers free products, other people expect you to pay for them. This is, of course, a vast over-generalization. After all, Yahoo! does in fact offer any number of free services, from Yahoo! Groups to Yahoo! Answers, and Google offers (or has offered) any number of paid services – such as Google Answers (now deceased) and Enterprise Search. So, the fact that IBM and Yahoo! are teaming up […]
Continue reading “IBM & Yahoo fend off Free Google” »Category: Search Marketing
Enlarging your vocabulary through keyword research
Keyword stuffing. Pick half a dozen key terms and litter them liberally around your website. What does this do for you? Mostly, it restricts the vocabulary of those who find your site. Using high density keyword strategies and related strategies which optimize a website for just a few terms are kind of like assuming your audience has a 500 word vocabulary. Not really a wise assumption, given that the average native English speaker suppsedly uses between 1200 and 2000 words […]
Continue reading “Enlarging your vocabulary through keyword research” »Competitio.us: Manage your Competition
A new service using data from Alexa, Competitious provides an interface for managing your information resources about the competition. It sounds like a pretty exciting possibility for search marketing: organize your resources and keep a close tab on the services, popularity, traffic rank, and buzz surrounding your fiercest competition. Although it is, essentially, a fairly simple interface for tracking competitive information which is easily available, the ability to push all that information together is certainly a worthwhile service. From a […]
Continue reading “Competitio.us: Manage your Competition” »Untargeted Marketing from “Article Chief”
Today, I received a very exciting letter from the contact form here. I mean, “exciting”. It starts off like this: Hello, I visited your website today and noticed that you can benefit from more original content. I can easily make your web site more successful by adding hundreds of web pages to your site with fresh, original content. It’s an easy formula for success: More web pages with great content attracts lots of visitors that generate profit for your website. […]
Continue reading “Untargeted Marketing from “Article Chief”” »Google Mobile Revised
I actually wrote this a few days ago; but have inexplicably been unable to post with Blogger. I knew I should have converted to WordPress ages ago! It stands to reason. On Tuesday I wrote on mobile search services, on Thursday, one of the big’uns changes their interface. No surprises, of course. At any rate, per the Google Blog, Google Mobile has created a new interface. It’s fundamentally similar to what they had before, but not identical. They’ve got a […]
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